Each year, more than 44,000 senior IT and business executives from every continent attend Gartner events. Upwards of 80% of those in attendance will represent members of our 60,000 strong client base, themselves largely Global 500 executives. They arrive looking for input on upcoming IT decisions not only from our independent analysts, but from today’s leading technology and service providers. Our sponsors are uniquely positioned to build and deepen relationships with the executives that determine the IT strategies and control the technology budgets of the world’s largest organizations.

The complimentary nature of our events portfolio enables a sponsor to experience interacting with unique highly-qualified prospects (there is only a 3% overlap of our Summit and Symposium attendees on a yearly basis) at each event.

SYMPOSIUM/ITXPO: OUR FLAGSHIP EVENT

Gartner Symposium/ITxpo is held six times a year in locations from the United States to Europe, Japan, and Australia. Its pre-eminence as a technology conference is renowned; it attracts more of the world’s technology savvy executives than virtually any other. Expect to meet the highest concentration of C-level executives and IT buying teams from the Global 500 in a range of industries. Sponsorship yields exposure to a core audience of empowered business technology buyers, making it an indispensable means of building brand equity, growing sales, and expanding presence in the Marketplace.

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SUMMIT EVENTS: TECHNOLOGY FOCUSED

Gartner Summit Events delve into the heart of today’s most pressing IT-related challenges and topics, bringing together a highly targeted group of executives, analysts, and sponsors for several intensive days of presentations and discussions with a sole technology focus. Attended largely by key influencers and decision-makers in the IT buying process, Summit Events offer sponsors a intimate opportunity to communicate directly with the individuals who help shape their organizations’ technology strategies.

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Gartner Events feature the world’s most exclusive gatherings of senior IT and business strategists and attract 44,000 executives and hundreds of industry-leading technology providers. As the leading provider of events for IT professionals, we produce an annual slate of over 50 conferences throughout the US, EMEA, Latin America and Asia/Pacific.

At a Gartner Event, you will experience information-packed sessions led by Gartner analysts, cutting-edge technology showcases, peer exchange workshops, One-on-One meetings with analysts, consulting diagnostic workshops, keynotes by technology’s top leaders and much more.

Symposium/ITxpo

Gartner Symposium/ITxpo is the world’s most important gathering of CIOs and senior IT Executives. Symposium/ITxpo features keynotes from leading CEOs and innovators, hundreds of sessions spanning the depth and breadth of IT, and the opportunity to consult with Gartner Analysts. Symposium/ITxpo also provides invaluable networking opportunities with leading IT solutions providers as well as your industry peers.

Exhibit/Sponsorship Opportunities

Interested in being a sponsor or an exhibitor at a Gartner Event?
More than 90 percent of attendees at Gartner Events are Gartner clients. Because IT is a fundamental part of their job, the depth and breadth of coverage offered at Gartner Events is critical to anyone who works in IT. That coverage attracts a premium type of attendee: hard-to-reach senior decision-makers from the world’s leading companies.

Gartner Summits

Gartner Summits focus on specific topics, technologies and industries, providing IT Professionals with the insight, solutions and networking opportunities to succeed in their job role:

• Applications
• Business Intelligence & Information Management
• Business Process Improvement
• Enterprise Architecture
• IT Infrastructure & Operations
• Program & Portfolio Management
• Security & Risk Management
• Sourcing & Vendor Relationships
• CIOs & IT Executives

Reasons To Attend

At Gartner Events you’ll update your knowledge base, get your questions answered by Gartner analysts, make valuable contacts, and identify your next steps to success. At a time when every decision counts, you can’t afford to miss the Gartner Event focused on your top priorities.

Gartner Seminars

Gartner Seminars are experiential, workshop-style events. Held over the course of two-days in a classroom-style setting, these events are an in-depth learning experience. An attendance limit affords you an interactive experience with the other attendees and the Gartner analysts who conduct the sessions.

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Providing insight into the strategies and behaviors of technology end users and providers to support the activities of investors interested in technology.

Investors Need to Know More
There is an abundance of information about technology, but a shortage of analysis that can drive superior investment decisions. Gartner extracts the most complete and comprehensive view of the industry through unparalleled access to both IT users and suppliers. We talk to thousands of end-user IT executives every day, gaining insight into how CIOs in both the public and private sectors are managing technology. We provide objective interpretations of the information you need to make profitable investment decisions.

Gartner for Technology Investors is designed for:

• Corporate Finance Professionals — Investment bankers and private equity professionals
• Buy-Side Professionals — Money managers, mutual fund managers, hedge fund managers, portfolio managers
• Venture Capitalists — Managing partners, practice managers, business analysts
• Sell-side Professionals — Equity research analysts

Gartner for Technology Investors Helps Investment Professionals:

• Discern actionable research from information. With Gartner, you’ll be able to turn information into the knowledge and insight necessary for making superior decisions.
• Dig deeper into supply and demand. We’ll provide insight into the buying intentions of key adopters in major segments, the initiatives the major vendors have truly funded, and how well the players are delivering.
• Understand who’s positioned to win. We’ll provide you with objective, candid insight on the relative positioning of the players competing in major markets — which vendors are likely to succeed, and which ones are not.
• Drill through the hype. We’ll provide the insight you need about emerging technologies — their viability and likely rate of adoption — so you can better understand the likelihood of a business opportunity’s real return.

Make Objective and More Informed Decisions with Gartner
We enjoy a unique and privileged position between technology vendors and users. No one has the kind of perspective on IT markets that we do.

• Our conflict-free, independent insight adds confidence and ensures objectivity
• Our research is driven by the agendas, priorities and experiences of those who buy
• Our breadth and depth of coverage is unrivaled
• Our proprietary tools and methodologies add insight to your opinions and points of view:
  • Gartner Magic Quadrants show you how visionaries, leaders, challengers and niche players are positioned to compete, lead or fall behind.
  • Gartner Hype Cycles measure and plot the maturity of a technology and its readiness to deliver real return.
  • Gartner Vendor Ratings provide crisp insight into the progress and status of a company’s strategy, financials and product and marketing plans.
  • Gartner MarketScopes distinguishing the differences in strategy and positioning among vendors in both mature and emerging markets.

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Get your customer’s attention with high impact audiovisual programs that combine your brand promotion, marketing messages and client testimonials with trusted Gartner research. Generate leads and boost your marketing campaigns with strategic content that your customer’s can see, hear and experience.

Gartner Custom Multimedia

Get your customer’s attention with high impact audiovisual programs that combine your brand promotion, marketing messages and client testimonials with trusted Gartner research. Generate leads and boost your marketing campaigns with strategic content that your customer’s can see, hear and experience.

Custom Newsletter Programs

Reach decision makers with high-impact, co-branded electronic newsletters that feature objective Gartner research and your company messages. Delivered via HTML or PDF.

Reprints

Get reprints of published Gartner research delivered via paper, HTML or PDF.

Talking Technology

Stay up-to-date on key issues with a monthly audio program that features the best advice on the hottest issues in IT. Delivered via an MP3 format that subscribers can download to their PCs or MP3 players.

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A series of role-based offerings that helps technology and communications leaders succeed. This indispensable research is the key to developing breakthrough ideas, making successful decisions and winning more business.

Gartner for Sales Professionals

Win more business.Improve your IT sales force effectiveness: put Gartner research, including industry-recognized Gartner Magic Quadrants, on every rep’s desktop. Sales reps now can consume the same Gartner research their clients are reading, enabling them to be more conversant with their customers’ needs while effectively positioning their company’s products and solutions.

Gartner for Market & Competitive Intelligence

The intelligence to get ahead.
Achieve success with insight custom-tailored to your role via a personalized Web portal. Spend less time searching and more time thinking—less time being reactive and more time being proactive. Gain the confidence you need to be the knowledge expert and add greater value to your organization every day.

Gartner for Product Management & Marketing

Know and grow your business.
Compete and succeed with the insights you need on your customers, competitors, markets and technologies. Gartner for Product Management & Marketing helps you understand your position in the marketplace, enhances your ability to manage today’s requirements while planning for tomorrow. You get answers to challenging questions about hot topics, competitive influences, new markets, channels and more.

Gartner for Analyst Relations

Improve your performance.
Better manage the relationship between your company and Gartner analysts. This takes you from briefing analysts in a vacuum to a two-way interaction model where you can talk to analysts openly about your business strategy and get their advice on growing your company. By developing this relationship, you gain a deeper understanding of how Gartner analysts advise the IT industry and how you can accurately measure the value you deliver.

Professional Services

Maximize your engagements.
Professional services firms are under increasing pressure to deliver results and have a tangible impact on their clients’ businesses. Consultants and practitioners use Gartner content to educate themselves, support proposal development and deliver results in their engagements.

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Gartner Executive Programs comprises exclusive, membership-based organizations of 3,700 CIOs and IT leaders worldwide. Members benefit from the convenience of a single source of knowledge and insight focused on CIO-level challenges, service delivery in each member’s context, the shared knowledge of the world’s largest community of CIOs and the assurance of Gartner objectivity and insight.

In order to offer the ultimate experience to CIOs, we focus on service delivery in each member’s context, high-level connections and valuable peer networking, fresh ideas, decision-making support, and relevant, unbiased insight and advice.

Gartner Executive Programs offers all of this and more. That’s why 3,700 CIOs at the world’s leading companies are members. We understand your challenges, your environment and your needs. We’ve created a range of highly personalized service levels to help you succeed. There’s nothing else like Gartner Executive Programs.

As a member, you receive:

• Service delivery in the context of your issues from a team of professionals who work with CIOs every day
• Unique insight into the CIO role, including exclusive reports and access to CIO experts
• Access to an unparalleled peer network of 3,700 CIOs, including peer exchange at events such as Gartner Symposium/ITxpo

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