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Newfreescreensavers.com Becomes Closer to Their Users
Victoria, Seychelles (Vocus/PRWEB) February 25, 2011
NewFreeScreensavers.com, a website dedicated to safe and free screensavers, expands its social networking initiative for their users joining Youtube, Myspace and Blogger.com in addition to the existing Facebook page, a Twitter feed and WordPress page, which help their users to receive updates and important information.
NewFreeScreensavers.com brings colors to their users desktops and computers. “Our visitors are people from different countries and of different age. Of course they use different social networks, which are so popular today, to get information they are interested in,” said a spokesperson from Newfreescreensavers.com Team. “Being users-friendly website means a lot for us and our visitor. Social networking is the best way to be open for suggestions and to be closer to our users.”
Twitter, a social networking and microblogging service, enable Newfreescreensavers.com twitter feed subscribers to get daily brief information about new screensavers.
With such popular networking websites like Facebook and Myspace Newfreescreensavers.com informs their fans about the release of new screensavers, new categories and other current happenings like Seasonal photo contest or awards, given to Newfreescreensaver.com by the respected software websites, and to preview screenshot of screensavers right at Newfreescreensavers Facebook page.
Youtube Newfreescreensavers channel allows our visitor to preview free screensavers before downloading. The subscribers gets information about the new videos as soon as a video appears at the channel.
Blogger.com and WordPress pages include information about updates and Tips and Tricks notes, which help users to manage their screensavers.
Newfreescreensavers.com Team plans to blog and tweet in other languages in the near future.
COMPANY:
NewFreeScreensavers.com offers a collection of completely free screensavers and features a blog with tips and tricks section about screensavers and screensaver reviews.
All free screensavers at NewFreeScreensavers.com are safe to install and run and will work on any version of Windows from XP to Windows. The downloads are typically small, and taking only moments to install, you can start using them right away with minimal hassle.
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©Copyright 1997-
, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.
Microsoft and Psychster Release Study on How to Use Twitter During a Website Outage.
Seattle, WA (PRWEB) March 8, 2011
Microsoft Learning, who helps assess, train, and certify software professionals in over 140 countries, has published a collaborative study with Psychster Inc., a research firm specializing in the psychology of social media, to determine how best to use Twitter to reassure users during a site outage.
Major outages at Facebook and Skype last year showed that companies are increasingly compelled to address them on Twitter, where within minutes of an interruption in service, users will create search terms to seek more information.
The goal of the Microsoft/Psychster study was to determine who should tweet about an outage, what if any explanation should be given, and how customers react. The study employed a unique experimental design which showed videos depicting various ways that @MSLearning might address an outage on Twitter, and then measured respondents’ reactions.
The results suggested that:
Acknowledging the outage on Twitter reduces negative feelings and increases the perception that the responsible company cares.
Giving an explanation for the outage in the tweet reduces users’ likelihood to contact customer support – but only when the tweets are made by an employee rather than the company or its executives.
Additional results and the full methodology are available from the whitepaper.
“Companies are often encouraged to ‘join the conversation’ on Twitter, but there is still very little guidance as to what they should say.” said Tom Moran, Director of Microsoft Operations Customer & Partner Experience. “The Psychster study will help us stay connected with our customers and partners by acknowledging their experience, reassuring them, and informing them what their options are in the most relevant and useful way.”
“Our other research with Microsoft Learning has consistently shown that their customers are satisfied and engaged with them through social media channels like the Born to Learn blog.” said David Evans, Ph.D. of Psychster Inc., “So we wanted an equally data-driven answer as to how to use Twitter during an outage. Once we had the results, it was interesting to look back to past tweets made by other large companies during outages and discuss in the whitepaper whether or not they were effective.”
About Microsoft Learning
Microsoft Learning builds innovative learning products that enable people to make the most of their investment in Microsoft technology. They serve the needs of customers and partners worldwide through classroom training, e-learning, certification, Microsoft Press books, skills assessments, and more. Visit Microsoft Learning, follow @MSLearning, or stay current at Born to Learn.
About Psychster Inc.
Psychster Inc. is a Seattle-based usability and user-research firm specializing in the psychology of social media since 2006. Psychster assists clients to align their social media strategies with the social, cognitive, and motivational dispositions of their users. Psychster’s research toolbox includes remote usability testing, multivariate video scenario surveys, psychographic segmentation, business-intelligence databases, and beyond-the-click campaign effectiveness studies. Psychster also lectures and publishes original research on the psychology of social media. For additional information, please visit Psychster.com our site or follow @Psychster.
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©Copyright 1997-
, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.
Social Media Marketing (SMM) has given much needed push to the organizations; which helps them to promote their brand effectively. Facebook and Twitter are two pillars of social media marketing. We have already discussed different ways to promote your brand effectively through these social media vehicles. In this article; we focus our attention on utilizing Twitter analysis for driving positive results for the organizations. We are aware of the fact that; Twitter is very helpful in:
Knowing different people
Establishing contacts with linked-minded individuals
Using followers
Twitter is far more focused and business-oriented than Facebook; because it provides business and social information of the member in an easy-to-follow format. The discussion and the conversation on this social networking site happens real time hence; it delivers instant gratification to the organizations. But if there are lots of followers from different zones, then it becomes very difficult to track the most effective time and way of conversation. Here; analysis plays a very important role in understanding the needs of your audience; and track their activities in a way which ultimately helps your brand. So, the million dollar question is how to use Twitter analysis in an effective manner. This article will help you utilize this feature effectively. Let us now look at different ways to utilize Twitter analysis for positive brand building exercise:
Add a plus to bit.ly links: If you are utilizing a Twitter tool like TweetDeck that uses bit.ly links then you can add “+” at the end of the link. You can do this by going through the timeline and pulling out bit.ly links. Then paste the link that you get on your browser and add “+” on the end. This will enable you to see the conversation history, clicks and other analysis about the link. It also helps you to measure the effectiveness of your tweet and also helps in analyzing the competitor’s tweets. You can see how other members are faring by clicking on “+” symbol.
Compare old tweets with new ones: Once you have pulled out the old tweets, compare them with the new ones. This will help you understand how you faired in the old tweets and how much you have improved in generating curiosity amongst other members. You can always try to change the content and compare old tweets with the recent one. But please note, that you only have 140 characters to display hence; be very concise. You can always get insights about: number of clicks on the older tweet versus the recent one, the time duration when majority of the people clicked on a particular tweet, and categorizing the people who click on everything and those who do not. These insights will take you a long way in understanding the perspective of your audience and make you a better Twitter user.
Use Twitter scheduling service: Comparing your old tweets with the new ones will enable you to respond effectively to the followers. But if the followers are in a different time zone; it becomes very difficult to respond to them. Hence; it is important to use any Twitter scheduling service to learn about the effectively posting tweets throughout different parts of the day. This will help you in learning more about the followers, who respond more frequently in a particular country. For ex; if you learn that the biggest response of your tweets comes from New Zealand you can schedule your tweets accordingly to get maximum results out of the online interaction.
Once you utilize these three things in an aggregate manner; the tweets will get more response, and will help you in building positive brand reputation online. Do you think there are any other analytic tools which can be used to effectively utilize Twitter? If your answer is yes; post your comments and feedback now to a social media expert.
Twitter Salvation System — Twitter Marketing for Business Owners
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Twitter Salvation System — Twitter Marketing for Business Owners
